Ritual Mundet is a tasting of the Sidral Mundet beverage through an experience implemented in restaurants to glorify and multiply the emotions of the brand. Through a sequence of simple steps, the waiters become ambassadors of the Mundet brand using a series of objects designed specifically for this ritual, with which the brand seeks to redefine what it is to do things "a la mexicana".
Sidral Mundet is a refreshing, intense and fun drink. Using the apple as a guiding concept, vessels, coasters, bottle openers, garments, and communication elements were designed and distributed in 3 cities within more than 200 restaurants.
The glass is the main piece of this collection of objects. From the geometric abstraction of the apple, the volume is softened causing a controlled flow of surfaces. The way to take this glass is very intuitive because of its form language that strengthens at the top. Its production was performed by local workshops that use recycled glass to manufacture it by means of the glass blowing technique.
Other items like the coasters and the bottle openers seek to be nature references on the table. While the coasters are sections of irregularly contoured logs, the openers allude to the branches of a tree, creating an ingenious design to open bottles. The aprons were specially designed to contain the objects that the waiters require to execute the activation. The communication inside the restaurants happened through discrete elements that closed the circle of this experience.
Beyond promotional objects, the Mundet Ritual represents the values f the brand through designs that help orchestrate the on-site activation of the Mundet Ritual.