Eficaz
Industrias AlEn organized a design contest to create concepts that would differentiate their dishwasher Eficaz from it's competitors in the Mexican market. The design had to reflect brand values like joyful, modern, and intelligent, and communicate it’s properties, ecology and care for hand skin. The inspiration for this concept came from flowers and the idea of bringing beauty into the dirty dish space.
Project in collaboration with Tim Emmott.
Field research: How does Eficaz stand to it's competitors?
Exploring promotional items, second life, and pouring.
Real size mock up to evaluate ergonomics.
Lid research.
Off centre spout makes pouring easier.