EFICAZ
Industrias AlEn organized a design contest to create concepts that would differentiate their dishwasher Eficaz from it's competitors in the Mexican market. The design had to reflect brand values like joyful, modern, and intelligent, and communicate it’s properties, ecology and care for hand skin. The inspiration for this concept came from flowers and the idea of bringing beauty into the dirty dish space.
* Project in collaboration with Tim: Emmott
Dishwasher benchmark study
Nature inspired conceptualization
Mock up
Lid research
Final concept