FOOD DESIGN - CEDIM
As a teacher at Monterrey's CEDIM, I designed the Food Design course where 3rd semester ID students created a conceptual packaging for PEPSICO brands in Mexico. The brief ''think beyond packaging'' led students to create a meaningful experience for consumers based on a user-centered design methodology, packaging trends analysis and conceptual development. All of their solutions were limited to the packaging, making them feasible concepts for the company.
The prototypes were presented during CEDIM's Satellite Exhibition with huge success.
"Sharing" by Jimena Rodriguez
Decoding Sabritas products
DIY vacuum forming machine
Brand analysis excercise
"Action" by Raquel Montemayor
A fun and active way to eat peanuts
Fly by Diego Rodriguez
Peel the box to construct airplanes
To think outside the box: you must be the box
Transformation by Nancy Vallejo
As you eat away the cookies : the packaging shrinks
CEDIM Satellite Exhibition