Creative Direction for Libbey
Libbey, the No. 1 glassware company in the Americas and one of the largest glass tableware suppliers in the world asked us to boost sales growth by taking their design process to the next level.
Through a series of workshops for their in-house design team, in collaboration with Joel Escalona - Design Studio, we developed a tailored design methodology centered on their team potential, production capabilities and sales objectives.
Having a specific design methodology is the way we follow to implement informed creativity in all our projects, and when it is about products that will be produced in millions, it’s something we take very seriously.