The Centro de Estudios Superiores de Diseño de Monterrey CEDIM is a leading design school in Mexico with a unique teaching approach that focuses on innovation and business to form tomorrow’s leading creative entrepreneurs. The curricula at CEDIM is based on semester long design labs where students work on real projects for real companies, aided by two week “atelier” classes that support the concepts and tools they need to learn in order to succeed in the labs.  

Jorge Diego has been an active teacher in CEDIM teaching both atelier classes and design labs for renowned international companies. His students have gone further on winning important design competitions and successfully launching their personal projects. 



Atelier: Prospectiva (2012-2014)

Prospectiva is an intense 2 week course on design trends; how to recognize them, analyze them, and use them to create products today that will be relevant in the future. The course starts by understanding today’s scenario by studying historic developments in politics, technology, society, culture and nature since the industrial revolution, in order to generate an open mind about how everything connects and relates to the products being design at the time.

From these insights, students perform a series of tasks in a dynamic environment to spot current trends through research and open discussions in order for them to create their own conclusions and finally propose innovative concepts that are ahead of our times. 


Design Lab: Lucirmas (2014)

Lucirmas is a Spanish company with a great emphasis in sustainability and design producing mainly recycled glass products. The objective of the students’ projects was to explore new possibilities for the company exploring new ways of creating simple yet elegant glass products adding another material without loosing Lucirma’s sustainability focus. 


Design Lab: Whirlpool GCD Monterrey (2013)

Whirlpool’s Global Consumer Design Monterrey challenged students to follow their methodology on a brief by GCD’s director Jorge Moreno in which students had to re-work an electric shock machine into a consumer design product. The products had to use this basic technology as the parting point for a product that will satisfy or exceed a user need o market opportunity. The results were functional prototypes of a great variety of uses, from sex toys to alarm clocks. 


Design Lab: Pepsico Foods (2012)

Working on a project for PEPSICO Mexico students were challenged to “think beyond packaging” in order to create a meaningful experience for consumers. All of their solutions were limited to the packaging, making them feasible concepts for the company. The concepts resulted to push the boundaries of packaging, exceeding its limits of safely transporting and storing food and turning them into a design object that give a bigger value to PEPSICO’s products .